{"product_id":"9780749462963","title":"Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion","description":"\u003cbr\u003eA successful business must create a memorable brand and fix it in the consumer's mind. \u003ci\u003eBranding Your Business\u003c\/i\u003e helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms, photos and illustrations. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a \"DIY\" brand audit, and how to use marketing communication and psychological principles to make an impact. \u003cp\u003eBased on the theory that a brand is the total perception a customer has about a company, its products, and its services, \u003ci\u003eBranding Your Business\u003c\/i\u003e reveals what to do to create and manage successful brands.  By focusing on the role emotions and senses play in the decision to make a purchase, author James Hammond enables entrepreneurs to improve profits.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47010515976432,"sku":"9780749462963","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749462963_p0.jpg?v=1763632200","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749462963","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}