{"product_id":"9780749463007","title":"Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time","description":"What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost.  Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading.  He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt.  A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47077123326192,"sku":"9780749463007","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749463007_p0.jpg?v=1763637890","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749463007","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}