{"product_id":"9780749464158","title":"The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property","description":"\u003cp\u003eWhen managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. In Europe, the process of commercializing IP remains fraught with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. \u003c\/p\u003e\u003cp\u003eDrawing on a wide range of expertise - including editorial support and input from the European Patent Office - \u003ci\u003eThe Handbook of European Intellectual Property Management\u003c\/i\u003e is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, while also offering a template for \"best practice\" in IP management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAdam Jolly\u003c\/b\u003e is a business writer and editor, specializing in the management of growth, innovation, technology and risk.  He is the editor of \u003ci\u003eThe Innovation Handbook\u003c\/i\u003e and \u003ci\u003eThe Growing Business Handbook\u003c\/i\u003e, both published by Kogan Page. \u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47020117065968,"sku":"9780749464158","price":85.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749464158_p0.jpg?v=1763636913","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749464158","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}