{"product_id":"9780749464202","title":"Campaign It!: Achieving Success Through Communication","description":"\u003cbr\u003eConsultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: The \u003ci\u003eCampaign It!\u003c\/i\u003e model. \u003cp\u003eDeveloped over several decades of influencing change at the highest levels and in different environments, the \u003ci\u003eCampaign It!\u003c\/i\u003e model is tried and tested, and in the book, Parker and Barnard offer proof that it works.\u003c\/p\u003e\u003cp\u003eTheir basic tenet is that whenever there is an outcome people need to achieve they will have to inform, persuade and gain agreement from others. Their model, the “campaigning approach,” makes this possible: it provides a plan and a structure to develop communications; it enables people to help themselves, their families, their businesses and\/or their communities.\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47020117098736,"sku":"9780749464202","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749464202_p0.jpg?v=1769902267","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749464202","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}