{"product_id":"9780749464486","title":"The Art of Influencing and Selling","description":"\u003cbr\u003ePlan. Persuade. Negotiate. Collaborate. Sell! \u003ci\u003eThe Art of Influencing and Selling\u003c\/i\u003e is designed for sales professionals looking to evaluate and improve their powers of persuasion in a business environment. From creating new business with existing clients to creating a new customer base, this book provides a valuable toolkit for developing sales skills and opening up opportunities for business growth. \u003cp\u003eTopics covered include: the psychology of selling a product or service; the sales pipeline and how to ensure it's realistic; making an effective sales presentation; up-selling, cross-selling, cold-calling and warm calling; effective approaches to prospective customers and clients; how to interrogate a database of contacts to get more sales; how to write effective sales materials; the power of business networking; how to get senior level appointments in your diary and closing a sale and follow up.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47020256493808,"sku":"9780749464486","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749464486_p0.jpg?v=1763637512","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749464486","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}