{"product_id":"9780749464523","title":"High Impact Marketing That Gets Results","description":"\u003cbr\u003e\u003ci\u003eHigh Impact Marketing That Gets Results\u003c\/i\u003e is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe full range of the marketing mix is covered, within the broader context of overall marketing strategy. Topics covered include: market and customer segmentation; writing a marketing plan; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47020138299632,"sku":"9780749464523","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749464523_p0.jpg?v=1763632212","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749464523","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}