{"product_id":"9780749464738","title":"The Conversation Company: Boost Your Business Through Culture, People and Social Media","description":"\u003cbr\u003eIn an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and lessen their prospects of expansion.\u003cp\u003eBecause people now expect every brand to have a human \"face,\" companies need to define a clear set of values and incorporate them in all company communication, to reflect the DNA of the organization to both employees and customers. \u003ci\u003eThe Conversation Company\u003c\/i\u003e is aimed at helping organizations become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives.\u003c\/p\u003e\u003cp\u003eIncluding interviews and case studies of companies such as Disney, Kodak, Nokia, Unilever, Zappos and Microsoft, \u003ci\u003eThe Conversation Company\u003c\/i\u003e is based on solid research which will help organizations achieve sustainable success.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47020117131504,"sku":"9780749464738","price":26.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749464738_p0.jpg?v=1769901394","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749464738","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}