{"product_id":"9780749465339","title":"The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge","description":"\u003cp\u003eIn fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients. \u003ci\u003eThe Innovation Handbook\u003c\/i\u003e explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace.\u003c\/p\u003e\u003cp\u003eThis book is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied.\u003c\/p\u003e\u003cp\u003eDesigned as a practical guide to the effective management of ideas and knowledge, \u003ci\u003eThe Innovation Handbook\u003c\/i\u003e is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47020138430704,"sku":"9780749465339","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749465339_p0.jpg?v=1769901503","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749465339","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}