{"product_id":"9780749465704","title":"The Consumer Mind: Brand Perception and the Implications for Marketers","description":"\u003cbr\u003e\u003ci\u003eThe Consumer Mind\u003c\/i\u003e explores the relationship between consumers and brands, analyzing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyzes the environment, and the implications for brands. \u003cp\u003eThe book features global-level analysis of 100 top brands (including Apple, Google, McDonald's, Coca-Cola, Facebook, Blackberry, Fedex and Dolce \u0026amp; Gabbana), conducted in 30 countries across the globe and based on feedback from more than two million interviews. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Consumer Mind\u003c\/i\u003e encourages marketers to think about people and their everyday lives, enabling them to influence the way in which their brands are perceived and to encourage trial and repeat purchases.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47020117229808,"sku":"9780749465704","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749465704_p0.jpg?v=1763635540","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749465704","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}