{"product_id":"9780749466596","title":"The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser","description":"\u003cbr\u003eThe increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers.  In order for marketers to become effective conversation managers, it's essential for them to learn to listen and communicate with their consumers. \u003cp\u003eBased on four years of primary research, \u003ci\u003eThe Conversation Manager\u003c\/i\u003e explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help transform a company's strategy and kick-start conversations with its customers.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47028419559664,"sku":"9780749466596","price":26.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749466596_p0.jpg?v=1763637539","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749466596","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}