{"product_id":"9780749466763","title":"The Complete Marketer: 60 Essential Concepts for Marketing Excellence","description":"\u003ci\u003eThe Complete Marketer\u003c\/i\u003e is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team. \u003cp\u003eMcDonald and Meldrum have simplified the marketing discipline – translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47028436697328,"sku":"9780749466763","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749466763_p0.jpg?v=1769902029","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749466763","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}