{"product_id":"9780749466800","title":"How to Sell to Retail: The Secrets of Getting Your Product to Market","description":"\u003cbr\u003eIt is notoriously difficult for a small brand or start-up business to sell products or services to a retail chain. Feared for ruthless buying habits, fierce negotiations skills and the ability to swiftly reproduce someone's ideas, pitching to a retailer can be a double-edged sword. \u003ci\u003eHow to Sell to Retail\u003c\/i\u003e takes the reader through a unique, proven, 12-point plan that includes the critical ingredients to ensure they hit above their weight and make a great first impression - not only will chain buyers sit up and listen, they'll want to establish a long- term relationship.\u003cp\u003eFor those who have a product to launch to market, services or solutions to sell, this book is a practical guide to developing a professional, credible impression and successfully competing with much larger companies.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47028419789040,"sku":"9780749466800","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749466800_p0.jpg?v=1763635719","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749466800","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}