{"product_id":"9780749468507","title":"Competitive SME: Building Competitive Advantage through Marketing Excellence for Small to Medium Sized Enterprises","description":"\u003cbr\u003eThe majority of the challenges to small- and medium-sized enterprises (or SMBs in the US) relate directly to marketing and the lack of the SMBs means to do it. However, despite not having the resources of a big corporation, SMBs can still out perform larger organizations when it comes to marketing. \u003cp\u003eHood outlines how small- and medium-sized businesses can harness and exploit their competitiveness, agility, performance and resilience to effectively increase their growth. \u003ci\u003eCompetitive SME\u003c\/i\u003e explains how to create and manage simple yet effective marketing and branding processes, better engage with markets while maximizing limited marketing resources, adopt a brand new approach to what it provides, use word of mouth marketing effectively, and change to the \"currency of the customer.\" \u003c\/p\u003e\u003cp\u003eIncluding tips on decision-making, investments and marketing on a budget, \u003ci\u003eCompetitive SME\u003c\/i\u003e is a practical guide to understanding SMBs advantages and to staying viable in a competitive marketplace.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47029170700528,"sku":"9780749468507","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749468507_p0.jpg?v=1763794308","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749468507","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}