{"product_id":"9780749468521","title":"The Marketing Manifesto","description":"\u003cbr\u003eMarketing is key to the health and wealth of organizations and a vital component in business strategy. Written by marketing specialist David James Hood, \u003ci\u003eThe Marketing Manifesto\u003c\/i\u003e identifies the issues inside the field of marketing that stand in the way of sustainable marketing capabilities, both for the individual marketer and the organization. The book features 15 concise and practical \"mini manifestos\" that offer resolutions to the challenges that result in poor performance by marketers, the profession and the company. Each manifesto offers advice on how to tackle the issue, addressing what needs to change and how to go about it. \u003cp\u003eTopics include: the future of marketing, marketing and sales standards, permission-based marketing, preparing, predicting and performing campaigns, integrating marketing into corporate governance and marketing leadership.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47029012660464,"sku":"9780749468521","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749468521_p0.jpg?v=1763632825","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749468521","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}