{"product_id":"9780749468644","title":"Market Research in Practice: How to Get Greater Insight From Your Market","description":"\u003cp\u003eLively and accessible, \u003cb\u003e\u003ci\u003eMarket Research in Practice\u003c\/i\u003e\u003c\/b\u003e is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - it explains how to use tools and methods effectively and obtain the most reliable results. \u003c\/p\u003e\u003cp\u003eThis fully updated second edition of \u003ci\u003e\u003cb\u003eMarket Research in Practice\u003c\/b\u003e \u003c\/i\u003efeatures new chapters on the uses of market research (new product development research, market assessment, customer journey research, branding research, channel research, and pricing research), international aspects and new research trends (including coverage of social media research and mobile surveys). It also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates for reporting on and determining statistical accuracy, and supported throughout by examples from real market research projects, this is an invaluable guide for students, researchers, marketers and users of market research.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47028863631600,"sku":"9780749468644","price":37.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749468644_p0.jpg?v=1763635570","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749468644","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}