{"product_id":"9780749469955","title":"Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement","description":"\u003cp\u003eIn a fast changing environment where social media has a heavy impact on marketing and branding efforts, \u003ci\u003e Digital Branding\u003c\/i\u003e provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns.  \u003c\/p\u003e\u003cp\u003eExploring topics like content marketing, social media, search optimization and web analytics, \u003ci\u003eDigital Branding\u003c\/i\u003e contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47029012922608,"sku":"9780749469955","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749469955_p0.jpg?v=1763642003","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749469955","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}