{"product_id":"9780749470654","title":"Cambridge Marketing Handbook: Distribution","description":"\u003cp\u003eDistribution within an organization relates to processes, people, and interrelations between other organizations which connect the production of the products and services to their end-users. It is a chain of elements that, when connected, provides a smooth flow of orders and fulfilment across the business. Like any chain, it is only as strong as its weakest link. The \u003ci\u003eCambridge Marketing Handbook: Distribution \u003c\/i\u003e analyzes and assesses the different distribution models and identifies the key issues related to determining distribution strategy across an organization. It provides a concise guide to identifying the key distribution activities within a wide variety of national, international, physical and on-line businesses and how to relate the experiences of other businesses within a company.\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47018763419888,"sku":"9780749470654","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749470654_p0.jpg?v=1763635604","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749470654","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}