{"product_id":"9780749471668","title":"The Management of Luxury: A Practitioner's Handbook","description":"\u003cbr\u003eThe meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shifting expectations.\u003cp\u003e\u003ci\u003eThe Management of Luxury\u003c\/i\u003e consists of 26 contributions from 51 international experts that discuss key strategies for premium brand success. Using unique research and case studies from a vast array of leading brands including Burberry, Grey Goose, and Rolex, they examine how luxury is evolving and which fundamental aspects of the business need to be prioritized in a time of change and transition.\u003c\/p\u003e\u003cp\u003eThe book provides a strategic approach to luxury management and focuses on four key areas: market, brand strategy, business strategy and responsibility. In addition, it analyzes the latest trends, such as the impact of social media and the role of emerging markets, and offers a multicultural perspective designed to create challenges to the traditional, established rules of an ever-evolving industry.\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47018764370160,"sku":"9780749471668","price":54.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749471668_p0.jpg?v=1763637026","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749471668","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}