{"product_id":"9780749472467","title":"Promotional Marketing: How to Create, Implement \u0026 Integrate Campaigns That Really Work","description":"\u003cp\u003e\u003cb\u003e \u003ci\u003ePromotional Marketing,\u003c\/i\u003e \u003c\/b\u003e formerly \u003ci\u003eSales Promotion\u003c\/i\u003e (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions.\u003c\/p\u003e\u003cp\u003e \u003cb\u003e \u003ci\u003ePromotional Marketing \u003c\/i\u003e \u003c\/b\u003e is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47014875300080,"sku":"9780749472467","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749472467_p0.jpg?v=1763638062","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749472467","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}