{"product_id":"9780749472832","title":"The Business Plan Workbook: A Practical Guide to New Venture Creation and Development","description":"\u003cp\u003eEqually suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value.  \u003cbr\u003e \u003cbr\u003eThe new edition includes new material on how to come up with a winning business idea, strategies for planning growth, and reviewing product or service propositions.  It also features new and updated case studies and online resources.\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47014873497840,"sku":"9780749472832","price":31.85,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749472832_p0.jpg?v=1763637606","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749472832","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}