{"product_id":"9780749473402","title":"Marketing Communications","description":"\u003cp\u003ePresenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of \u003ci\u003eMarketing Communications\u003c\/i\u003e, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47014942834928,"sku":"9780749473402","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749473402_p0.jpg?v=1763637618","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749473402","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}