{"product_id":"9780749473563","title":"Understanding Social Media: How to Create a Plan for Your Business that Works","description":"\u003cp\u003e\u003ci\u003eUnderstanding Social Media\u003c\/i\u003e is a companion title to the highly successful \u003ci\u003eUnderstanding Digital Marketing\u003c\/i\u003e. Accessible and practical, this book draws on the experiences of over 200 marketers to create comprehensive guide to current practice including:\u003c\/p\u003e\u003cp\u003e- Creating a social media program\u003cbr\u003e- Understanding stakeholders such as blogs, networks and Web 2.0\u003cbr\u003e- Rules governing the relationship between search and social\u003cbr\u003e- Case studies from successful and failed campaigns\u003cbr\u003e- Budgeting for social media activities\u003cbr\u003e- How to set key performance indicators (KPIs)\u003cbr\u003e- Understanding social media ROI\u003cbr\u003e- Customer Experience\u003cbr\u003e- Building a social media team\u003cbr\u003e- Analytics and creating a social media dashboard\u003cbr\u003e- Risk assessment and risk management in social media \u003c\/p\u003e\u003cp\u003eFeaturing detailed case studies, practical exercises and interviews, this book is an essential guide to social media for marketing students and practitioners.\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47014941688048,"sku":"9780749473563","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749473563_p0.jpg?v=1769902106","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749473563","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}