{"product_id":"9780749473761","title":"Building Effective Value Chains: Value and Its Management","description":"\u003cbr\u003eThe value chain describes the actions (such as design, production, marketing, and distribution) that organizations take to bring a product from its conception to its end use (and beyond). The value chain can take place within or between firms, within a single geographic location or spread across a wide area, and can produce goods or services. Its overall goal is to create value that exceeds the cost of production\/service and generates a profit margin.\u003cbr\u003e \u003cbr\u003e\u003ci\u003eBuilding Effective Value Chains\u003c\/i\u003e gives practical, easily understood advice on enhancing the value chains, supported by case studies. Author Tom McGuffog covers realizing value and value chain management; the optimal sequence of decisions; the value in value chain management; constructing sound value chain process and data architectures; value chain collaboration and competition; effective and integrated value chain planning; managing uncertainty; and valuable steps to success and future value chain R\u0026amp;D.\u003cbr\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47014941786352,"sku":"9780749473761","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749473761_p0.jpg?v=1763632997","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749473761","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}