{"product_id":"9780749473990","title":"Persuasive Copywriting: Using Psychology to Influence, Engage and Sell","description":"\u003cp\u003eUsing psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 125 words and phrases that trigger emotions, over 10 real-world case studies, 75 practical exercises, and a 125 question quiz to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace.  Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.\u003c\/p\u003e\u003cp\u003eIdeal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, \u003ci\u003ePersuasive Copywriting\u003c\/i\u003e helps readers improve their copywriting skills and perfect the emotion-driven sale.\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47014943228144,"sku":"9780749473990","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749473990_p0.jpg?v=1763635842","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749473990","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}