{"product_id":"9780749474386","title":"Marketing Excellence 3 (Case Studies)","description":"These case studies from Marketing Excellence 3 showcase winners from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. Each of the 30 case studies features an award winner from 2012 to 2014 who employed strategies, tactics, tools and techniques worthy of recognition. As such, the case studies are ideal reading for both marketers and students looking to be inspired by the very best in marketing campaigns.The available case studies and related themes are as follows: Mercedes-Benz (Finding Consumer Insight) Macmillan (Finding Consumer Insight) O2 (Connecting with Customers)Notcutts (Connecting with Customers)EasyJet (Connecting with Customers)Aviva (Connecting with Customers)McDonald's (Communicating Brilliantly)John Lewis (Communicating Brilliantly)Sainsbury's (Communicating Brilliantly)MINI (Communicating Brilliantly)Galaxy (Communicating Brilliantly)Burton's Biscuit Company (Mobilising the Organisation)PwC (Mobilising the Organisation)AMVBBDO (Mobilising the Organisation)McLaren (Building Powerful New Brands)Jack Daniel's Tennessee Honey (Building Powerful New Brands)BT Sport (Building Powerful New Brands)Hailo (Building Powerful New Brands)The Famous Grouse (Building Global Brands)Axe (Building Global Brands)Foster's (Re-energising Long Established Brands)British Airways (Re-energising Long Established Brands)National Lottery (Re-energising Long Established Brands)Jaguar (Re-energising Long Established Brands)Unilever Small Cans (Marketing Sustainability)The Fairtrade Foundation (Marketing Sustainability)British Gas (Marketing Sustainability)Sainsbury's and Channel 4 (Marketing to Make a Difference)Paddy Power (Marketing to Make a Difference)Depaul (Marketing to Make a Difference)","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47114138779888,"sku":"9780749474386","price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749474386_p0.jpg?v=1763637696","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749474386","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}