{"product_id":"9780749476441","title":"Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity","description":"\u003cp\u003eIn \u003ci\u003eBrand EsSense\u003c\/i\u003e, branding expert Neil Gains shows both the science and the practical applications of how a two-sense product can become a five-sense phenomenon. Drawing on the latest sensory branding research, the book shows how brands can link storytelling archetypes and symbolism to customer experience, to enhance a brand's overall success. It also provides tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47014941982960,"sku":"9780749476441","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749476441_p0.jpg?v=1763633117","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749476441","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}