{"product_id":"9780749477547","title":"Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight","description":"\u003cp\u003eThe current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.\u003c\/p\u003e\u003cp\u003eAt the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading to a deep understanding about the functional, emotional, and cultural drivers behind consumers' thoughts, feelings, and actions.  \u003ci\u003eMarketing With Strategic Empathy \u003c\/i\u003eexplains how to:\u003cbr\u003e-design and implement Strategic Learning Journeys\u003cbr\u003e-implement specific learning methods, including techniques to uncover unconscious emotions, ethnographic observation, online research, semiotic analysis, and trends analysis\u003cbr\u003e-empower managers with team-based skills for activating learning\u003cbr\u003e-develop video and multimedia story telling skills for communicating Strategic Learning and other strategies to stakeholders\u003c\/p\u003e\u003cp\u003eThe book also provides proven skills, processes, leadership methods, how-to guidance, and global case studies to help companies implement Strategic Empathy within their organization.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47014877462768,"sku":"9780749477547","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749477547_p0.jpg?v=1769902186","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749477547","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}