{"product_id":"9780749477554","title":"Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight","description":"\u003cp\u003eWe are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eMarketing With Strategic Empathy\u003c\/i\u003e\u003c\/b\u003e is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these  in many successful projects for international corporations for more than 10 years.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47106992374000,"sku":"9780749477554","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749477554_p0.jpg?v=1763635748","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749477554","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}