{"product_id":"9780749478018","title":"Social Selling: Techniques to Influence Buyers and Changemakers","description":"\u003cp\u003eThe digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. \u003ci\u003eSocial Selling\u003c\/i\u003e provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47014944112880,"sku":"9780749478018","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749478018_p0.jpg?v=1763637127","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749478018","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}