{"product_id":"9780749478223","title":"Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy","description":"\u003cp\u003eA primer for marketing professionals and students, the second edition of \u003ci\u003e\u003cb\u003eMalcolm McDonald on Marketing Planning\u003c\/b\u003e\u003c\/i\u003e provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.\u003c\/p\u003e\u003cp\u003eWith an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47106991030512,"sku":"9780749478223","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749478223_p0.jpg?v=1763632554","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749478223","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}