{"product_id":"9780749478919","title":"Branding Inside Out: Internal Branding in Theory and Practice","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eBranding Inside Out\u003c\/i\u003e\u003c\/b\u003e offers a detailed and accessible exploration of internal branding. Internal branding is the cultural shift that occurs within an organisation when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. \u003cb\u003e\u003ci\u003eBranding Inside Out\u003c\/i\u003e\u003c\/b\u003e is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind.\u003c\/p\u003e\u003cp\u003e \u003cb\u003e\u003ci\u003eBranding Inside Out\u003c\/i\u003e\u003c\/b\u003e contains both new thinking and new practice. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes that win the active involvement of their people.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47153878532336,"sku":"9780749478919","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749478919_p0.jpg?v=1763637463","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749478919","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}