{"product_id":"9780749479107","title":"Brand Psychology: Consumer Perceptions, Corporate Reputations","description":"\u003cp\u003eRevealing the hidden processes behind why certain brands command our loyalty and trust,\u003ci\u003e Brand Psychology\u003c\/i\u003e looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.\u003c\/p\u003e\u003cp\u003eReputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them.  He answers key questions about brand and reputation management, including:\u003cbr\u003e--Why do we trust some brands more than others?\u003cbr\u003e--How important is integrity for a brand's survival?\u003cbr\u003e--How can brand confidence be rebuilt during a crisis?\u003c\/p\u003e\u003cp\u003eUsing case studies and tips from respected neuropsychologists, economists, and IT, advertising, PR, and industry leaders, \u003ci\u003eBrand Psychology \u003c\/i\u003eturns theory into practical methodologies to help build meaningful, highly respected brands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47051285299440,"sku":"9780749479107","price":98.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749479107_p0.jpg?v=1769902208","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749479107","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}