{"product_id":"9780749479121","title":"Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare","description":"\u003cbr\u003eIn an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative.  In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic \u003ci\u003eNew Strategic Brand Management\u003c\/i\u003e and co-author of bestseller \u003ci\u003eThe Luxury Strategy\u003c\/i\u003e) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth.  He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?\u003cbr\u003e \u003cbr\u003eEssays also address: \u003cbr\u003e--The challenges of sustaining luxury\u003cbr\u003e--The importance of remaining rare\u003cbr\u003e--The artification of luxury\u003cbr\u003e--Why luxury should not delocalize\u003cbr\u003e--Adapting the luxury organization to the web\u003cbr\u003e--An exploration into consumers’ psychology of luxury prices\u003cbr\u003e--The distinct business models of luxury brands","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47051475353840,"sku":"9780749479121","price":98.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749479121_p0.jpg?v=1769901984","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749479121","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}