{"product_id":"9780749479169","title":"Understanding Social Media: How to Create a Plan for Your Business that Works","description":"\u003cp\u003e\u003ci\u003eUnderstanding Social Media\u003c\/i\u003e is a companion title to the highly successful \u003ci\u003eUnderstanding Digital Marketing\u003c\/i\u003e. Accessible and practical, this book draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including:\u003c\/p\u003e\u003cp\u003e- Creating a social media program\u003cbr\u003e- Understanding stakeholders such as blogs, networks and Web 2.0\u003cbr\u003e- Rules governing the relationship between search and social\u003cbr\u003e- Case studies from successful and failed campaigns\u003cbr\u003e- Budgeting for social media activities\u003cbr\u003e- How to set key performance indicators (KPIs)\u003cbr\u003e- Understanding social media ROI\u003cbr\u003e- Customer experience\u003cbr\u003e- Building a social media team\u003cbr\u003e- Analytics and creating a social media dashboard\u003cbr\u003e- Risk assessment and risk management in social media\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47060282704112,"sku":"9780749479169","price":74.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749479169_p0.jpg?v=1769901652","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749479169","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}