{"product_id":"9780749479657","title":"Building Digital Culture: A Practical Guide to Successful Digital Transformation","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eBuilding Digital Culture\u003c\/i\u003e\u003c\/b\u003e aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eBuilding Digital Culture\u003c\/i\u003e\u003c\/b\u003e doesn't address whether or not you should advertise on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.\u003c\/p\u003e\u003cp\u003eDaniel Rowles and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that \u003ci\u003etolerates\u003c\/i\u003e or \u003ci\u003eacts\u003c\/i\u003e digital, to one that truly \u003ci\u003eis\u003c\/i\u003e digital.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eBuilding Digital Culture\u003c\/i\u003e\u003c\/b\u003e is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, Barclays, The Metropolitan Police, RSA Insurance and many more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47062428156144,"sku":"9780749479657","price":29.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749479657","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}