{"product_id":"9780749479916","title":"Selling Your Value Proposition: How to Transform Your Business into a Selling Organization","description":"\u003cp\u003eA value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. \u003ci\u003e \u003cb\u003eSelling Your Value Proposition\u003c\/b\u003e \u003c\/i\u003e is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. \u003c\/p\u003e\u003cp\u003eFeaturing case studies and interviews with renowned business leaders and influencers, \u003ci\u003e \u003cb\u003eSelling Your Value Proposition\u003c\/b\u003e \u003c\/i\u003e demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47062216933616,"sku":"9780749479916","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749479916_p0.jpg?v=1769902084","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749479916","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}