{"product_id":"9780749479930","title":"Predictive Analytics for Marketers: Using Data Mining for Business Advantage","description":"\u003cp\u003ePredictive Analytics has revolutionised marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. \u003cb\u003e \u003ci\u003ePredictive Analytics for Marketers\u003c\/i\u003e \u003c\/b\u003e will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors. \u003c\/p\u003e\u003cp\u003eWritten in clear, non-technical language, \u003cb\u003e \u003ci\u003ePredictive Analytics for Marketers\u003c\/i\u003e \u003c\/b\u003e contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics has been used to successfully achieve a range of business purposes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47053008175344,"sku":"9780749479930","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749479930_p0.jpg?v=1769901874","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749479930","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}