{"product_id":"9780749480639","title":"Managing the Retail Supply Chain: Merchandising Strategies that Increase Sales and Improve Profitability","description":"\u003cp\u003eBuying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and manage the performance of ranges, planning promotions and mark-downs as necessary. They also oversee delivery and distribution of stock and deal with suppliers. Their connection with and understanding of the supply chain is vital. Supported by theories, explanations and real-life examples, \u003cb\u003e\u003ci\u003eManaging the Retail Supply Chain\u003c\/i\u003e\u003c\/b\u003e looks at concepts and core themes that run across all sectors.\u003c\/p\u003e\u003cp\u003eMany businesses use a one-size-fits-all solution for any issues which arise, leading to big problems. \u003ci\u003e\u003cb\u003eManaging the Retail Supply Chain\u003c\/b\u003e \u003c\/i\u003epresents numerous examples of different business models adopted by a variety of companies. Covering basic principles of retail supply chain, KPIs, merchandise planning and demand planning as well as omnichannel, vertical integration, on-shelf availability and e-commerce, \u003cb\u003e\u003ci\u003eManaging the Retail Supply Chain\u003c\/i\u003e\u003c\/b\u003e is an essential guide for anyone involved in or studying retail supply chains and merchandising.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47153806901488,"sku":"9780749480639","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749480639_p0.jpg?v=1763637502","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749480639","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}