{"product_id":"9780749480851","title":"Starting a Business From Home: Your Guide to Planning Your Home Start-up, Reaching a Market and Creating a Profit","description":"\u003cp\u003eFor aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. \u003ci\u003e\u003cb\u003eStarting a Business from Home\u003c\/b\u003e \u003c\/i\u003egives you the valuable advice you need on how to run a successful business from your own desk and, crucially, how to rise to the challenge of business expansion. \u003c\/p\u003e\u003cp\u003ePacked with practical advice, \u003cb\u003e\u003ci\u003eStarting a Business From Home\u003c\/i\u003e\u003c\/b\u003e covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47121819926768,"sku":"9780749480851","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749480851_p0.jpg?v=1763633459","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749480851","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}