{"product_id":"9780749480868","title":"Starting a Successful Business: Your Guide to Setting Up Your Dream Start-up, Controlling its Finances and Managing its Operations","description":"\u003cp\u003eThe first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of \u003ci\u003e \u003cb\u003eStarting a Successful Business\u003c\/b\u003e \u003c\/i\u003e is your definitive guide to setting up a business that will thrive. \u003c\/p\u003e\u003cp\u003e \u003cb\u003e \u003ci\u003eStarting a Successful Business\u003c\/i\u003e \u003c\/b\u003e contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.\u003c\/p\u003e\u003cp\u003eCase studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this \u003cb\u003e \u003ci\u003eStarting a Successful Business \u003c\/i\u003e \u003c\/b\u003e a cutting-edge and modern resource to show you how to make your business a success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47025540038896,"sku":"9780749480868","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749480868_p0.jpg?v=1769901617","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749480868","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}