{"product_id":"9780749481599","title":"Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth","description":"\u003cp\u003eVideo is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. \u003cb\u003e \u003ci\u003eVideo Marketing Strategy\u003c\/i\u003e \u003c\/b\u003e allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory ( \u003ci\u003ewhy are humans so affected by video on mobile devices?\u003c\/i\u003e ) and practice ( \u003ci\u003ewhat's the key to making videos that deliver results?). \u003c\/i\u003e It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan.\u003c\/p\u003e\u003cp\u003eWritten by an award-winning video marketer with decades of experience, \u003cb\u003e \u003ci\u003eVideo Marketing Strategy\u003c\/i\u003e \u003c\/b\u003e gives readers the magic formula to create engaging, effective content. Truly global in scope, it features case studies from around the world, and shows how marketers from all sectors and industries have used video campaigns successfully. Featuring insights from prominent industry practitioners \u003cb\u003e \u003ci\u003eVideo Marketing Strategy\u003c\/i\u003e \u003c\/b\u003e is jam-packed with guidance on how to make videos that cut through the market place and deliver measurable results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47025465426160,"sku":"9780749481599","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749481599_p0.jpg?v=1763637521","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749481599","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}