{"product_id":"9780749481766","title":"Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them","description":"\u003cp\u003eA value proposition should lie at the heart of every business: an innovation or feature which clarifies a company's core purpose and identity, in a way that makes their service or product attractive to customers. While many organizations understand the importance of having a clearly defined value proposition that will help them become more profitable, many businesses struggle to use them effectively. \u003cb\u003e \u003ci\u003eMalcolm McDonald on Value Propositions\u003c\/i\u003e \u003c\/b\u003e is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.\u003c\/p\u003e\u003cp\u003eHighly practical and filled with useful tools and checklists, this book explains the process of developing a value proposition from start to finish, from understanding how buying decisions are made, through to financial dashboards and value quantification tools. \u003cb\u003e \u003ci\u003eMalcolm McDonald on Value Propositions\u003c\/i\u003e \u003c\/b\u003e is perfect for anyone looking for a succinct guide to integrating financial success within their proposition, and an understanding of how it can be used to deliver and communicate value.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47025540595952,"sku":"9780749481766","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749481766_p0.jpg?v=1769902111","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749481766","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}