{"product_id":"9780749483357","title":"Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success","description":"\u003cp\u003eGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. \u003cb\u003e \u003ci\u003eGamification and Games in Market Research\u003c\/i\u003e \u003c\/b\u003e shows readers how to design ResearchGames and Gamified Surveys that will \u003ci\u003eintrinsically\u003c\/i\u003e engage participants, and how best to use these methodologies to become and stay commercially competitive.\u003c\/p\u003e\u003cp\u003eIn a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, \u003cb\u003e \u003ci\u003eGamification and Games in Market Research\u003c\/i\u003e \u003c\/b\u003e gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK's leading research game designer and named as one of seven women shaping the future of market research, \u003cb\u003e \u003ci\u003eGamification and Games in Market Research \u003c\/i\u003e \u003c\/b\u003e explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, how it will shape research careers, and provides a fully immersive and fascinating overview of game-based research.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47025508286704,"sku":"9780749483357","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749483357_p0.jpg?v=1769902249","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749483357","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}