{"product_id":"9780749483647","title":"Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing","description":"\u003cp\u003eSales enablement is a way of increasing sales results, revenue, profitability and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching and development to enable sales to be more effective and efficient. \u003cb\u003e \u003ci\u003eEffective Sales Enablement\u003c\/i\u003e \u003c\/b\u003e provides an introduction to the development and evolution of sales enablement and shows how the field has been transformed by marketing technologies.\u003c\/p\u003e\u003cp\u003eUsing case studies and examples from some of the world's largest companies including Google, Cisco, Salesforce and Xero, \u003cb\u003e \u003ci\u003eEffective Sales Enablement\u003c\/i\u003e \u003c\/b\u003e will allow you to understand how these market-beating firms have harnessed and exploited technologies and bridged the gap between marketing and sales. The author provides a blueprint for any organisation wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47025508450544,"sku":"9780749483647","price":43.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749483647_p0.jpg?v=1769851486","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749483647","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}