{"product_id":"9780750643924","title":"Business Travel and Tourism","description":"'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.\u003cbr id=\"LF\"\u003e\u003cbr id=\"CRLF\"\u003e With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003e* The global business tourism market\u003cbr id=\"CRLF\"\u003e* The design of business tourism facilities\u003cbr id=\"CRLF\"\u003e* The role of the destination in business travel and tourism\u003cbr id=\"CRLF\"\u003e* The social, economic, and environmental impacts of business tourism\u003cbr id=\"CRLF\"\u003e* The ethical dimension of business tourism\u003cbr id=\"CRLF\"\u003e* The marketing of business tourism products\u003cbr id=\"CRLF\"\u003e* The impact of new technologies on the business tourism market\u003cbr id=\"CRLF\"\u003e* How to organise successful conferences,\u003cbr\u003e exhibitions, and incentive travel packages\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing,\u003cbr\u003e Lufthansa, Air France, and Legoland UK.\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003e'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC\/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography. \u003cbr id=\"CRLF\"\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47025440096496,"sku":"9780750643924","price":67.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780750643924_p0.jpg?v=1763636214","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780750643924","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}