{"product_id":"9780750648547","title":"Strategic Management for Travel and Tourism","description":"\u003cp\u003e\u003cb\u003eStrategic Management for Travel and Tourism\u003c\/b\u003e is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.\u003cbr\u003e\u003cbr\u003eAmong the new features and topics included in this edition are:\u003cbr\u003e\u003cbr\u003e* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines \u003cbr\u003e* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries\u003cbr\u003e* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances\u003cbr\u003e\u003cbr\u003e\u003cb\u003eStrategic Management for Travel and Tourism\u003c\/b\u003e is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47029172437232,"sku":"9780750648547","price":67.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780750648547_p0.jpg?v=1763638669","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780750648547","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}