{"product_id":"9780750659819","title":"Market Segmentation: How to do it, how to profit from it","description":"\u003cp\u003e* McDonald and Dunbar are the leading author team in this area\u003cbr\u003e• Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business\u003cbr\u003e• The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)\u003c\/p\u003e\u003cp\u003eThis is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.\u003c\/p\u003e\u003cp\u003e• Highly developed and well illustrated treatment of a key marketing technique\u003cbr\u003e• Usable by students and executives, for whom the practical, step-by-step approach is designed\u003cbr\u003e• Leading author team in the field\u003c\/p\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47018765091056,"sku":"9780750659819","price":56.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780750659819_p0.jpg?v=1763637963","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780750659819","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}