{"product_id":"9780750673075","title":"Marketing Plans That Work","description":"\u003cp\u003e\u003ci\u003eMarketing Plans That Work, Second Edition,\u003c\/i\u003e is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan.\u003c\/p\u003e\u003cp\u003eThe book combines the very best of current practice with necessary theoretical and technical background. This new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. It also adds technology to its focus in response to today's need to enhance sustainable competitive advantage.\u003c\/p\u003e\u003cp\u003eMarketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from this book.\u003c\/p\u003e\u003cp\u003e• New edition of a bestseller\u003cbr\u003e• Leading-edge strategies for competitive advantage in marketing and e-commerce\u003cbr\u003e• Bridges new technologies and innovative marketing techniques\u003c\/p\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":47028620394736,"sku":"9780750673075","price":44.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780750673075_p0.jpg?v=1763655135","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780750673075","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}