{"product_id":"9780759511767","title":"Polling Matters: Why Leaders Must Listen to the Wisdom of the People","description":"Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":47127597220080,"sku":"9780759511767","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780759511767_p0.jpg?v=1763655528","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780759511767","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}