{"product_id":"9780760338292","title":"One Percenter: The Legend of the Outlaw Biker","description":"\u003cp\u003e\u003cb\u003eFrom the editor-in-chief of \u003ci\u003eEasyriders\u003c\/i\u003e magazine, \u003ci\u003eOne Percenter\u003c\/i\u003e presents an unprecedented social analysis of American outlaw biker culture.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eA longtime biker and self-proclaimed nonconformist, Dave Nichols is not a subtle man. “Bikers are the last wolves in a land of sheep,” he affirms—but the motivations of today’s biking culture stretch far back into the annals of human history. \u003ci\u003eOne Percenter: The Legend of the Outlaw Biker\u003c\/i\u003e illuminates the origins of rebel mentality, which began far outside of cycling: with groups from the Mongols and Huns to the Vikings, from pirates to the gunslingers of the Old West. In his signature no-nonsense style, Nichols traces his own defiant mindset from ancient times all the way into the modern era, where this one-percenter perspective is best embodied by outlaw bikers. As biographical as it is insightful, \u003ci\u003eOne Percenter\u003c\/i\u003e also touches on the iconic Harley-Davidson motorcycle, gives a brief history of \u003ci\u003eEasyriders\u003c\/i\u003e magazine, and unapologetically criticizes the U.S. media for what Nichols views as a biased, unfairly negative portrayal of motorcycle clubs. Complete with an exclusive collection of photographs taken by Kim Peterson, editor of \u003ci\u003eIn The Wind\u003c\/i\u003e magazine, this book offers a fascinating and analytical discussion of the rebel ethos that has become a staple of American popular culture.\u003c\/p\u003e","brand":"Motorbooks","offers":[{"title":"Default Title","offer_id":47028867825904,"sku":"9780760338292","price":11.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780760338292_p0.jpg?v=1763796757","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780760338292","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}